The image here is of the Egyptian war god, Monthu. The hieroglyphs around it are phonetic approximations of the English words “Victory” and “Strength”. The first hieroglyph on the left is a “Horned Viper”, but it was drawn without horns – perhaps the designer thought the horns weren’t “snaky” enough? I suggest looking at this photo collection of horned vipers.
Interestingly, in Ancient Egyptian, the words for “Victory” and “Strength” are one and the same:
nḫt.w “Strength”, “Victory”